“I am thrilled about this new capsule. Hello Kitty is an icon of my generation and fully represents the 2000s aesthetic to which I have been referring since the beginning of my path at Blumarine,” says Brognano. “Hello Kitty is cute, lighthearted, funny, international: for this reason, I am happy to present this collection as a world exclusive on Ssense.com, not a simple e-commerce platform but a real cultural meeting point with a young, eclectic and hyper fashionista audience.”
C’mon, how could you not buy? The cuteness is too much to handle.
Shop the collection here.